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作者：(x)非羽|络 |点击? 0 | 旉Q?024-07-26
生意增长=量x转化率x客单价x复购x转介l?/span>Q获取流量—展C排名、{化率提升—促(j)销zd、客单h(hun)提高—活?多g折扣、复购率—服务好、{介绍—质?服务?h优；
01
?优化标题Q品牌词+产品?关键?销售属性词
注意Q?/span>
a.需要书写规范、清晰简z；
b.品牌?q告?属性词/规格词之间可dI格Q方便用h索；
c.关键词描qCd热词Q增加更多搜索曝光；
标题优化参考如下：(x)
https://peixun.1688.com/space/l2Amo9BWkL0ZEzdb/detail/YndMj49yWjPvRjppTPmRA2njJ3pmz5aA?spm=a26eo.10621435.6266857930.4.47dd7d0b1Z8y0I
?优化d吸引用户点击
a.人无我有、h有我优；
b.提升商品曝光和{化率Q?nbsp;
c.务必dd视频Q?/span>
d设计参考：(x)
https://peixun.1688.com/space/WVJqzq3VdLKmYEKZ2AmoVPKAvPQP2Xdb/detail/N7dx2rn0JbZ9pAeeiKrjGlEAJMGjLRb3?spm=a26eo.10621435.6266857930.3.5ae57d0bRnkyrT
?h力打?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">q_现货消费品商品提供了(jin)成长加速器——标品h(hun)格力加速器Q商品符合^台的加速条件即可获得搜索推荐的持箋量扶持Q帮助商品快速打爆！
h力商品运?搜烦(ch)量Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">https://peixun.1688.com/space/l2Amo9qkYdYdQzdb/detail/6LeBq413JAzGo2nnS4YP0LGk8DOnGvpb?spm=a26eo.10621435.6266857930.5.12767d0bhG37gY
??x)员权?/span>
Q超U工厂、实力商家、诚信通）(j)、搜索、推荐、千人千面、私域（自营销、直播）(j)、店铺星U（交易勋章、新灯塔Q、店铺层U（L{Q、^台营销zdQ日常活动、火拹{天天特卖、A+zd、A++zd、大?j)活动、找工厂拿样zd、严选活动、每周一爆品日）(j){?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
?1688q_商家量机制Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">https://peixun.1688.com/space/l2AmoYalqLj6Dzdb/detail/XPwkYGxZV3RX2pNNS7DQrELvWAgozOKL?spm=a26eo.10621435.6266857930.2.4b357d0bBj1F5D
?听听商家对参加活动的理解Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">https://peixun.1688.com/space/WVJqzq3VdLKmYEKZl2AmoaN0V7EW8zdb/detail/N7dx2rn0JbZ9pAeeijvLvpdNJMGjLRb3?spm=a26eo.10621435.6266857930.4.4ab27d0bblHpCY
?如何q营好一场活动：(x)
https://peixun.1688.com/space/l2Amo9qkYdYdQzdb/detail/ZgpG2NdyVXrO4gdduD6laQME8MwvDqPk?spm=a26eo.10621435.6266857930.10.11e57d0bzDjkBM
?数字营销、KA、SKA、找工厂解决Ҏ(gu)、全站投放、场景投放、安?j)投{等
数字营销白皮书：(x)
https://peixun.1688.com/space/l2AmoWwd5YpvEmdb/detail/QOG9lyrgJP3OoX66TpG1ranNVzN67Mw4
?nbsp;现货横向业务场景
1688严选白皮书Q?/span>https://peixun.1688.com/space/l2Amo92rlaO1jzdb/detail/93NwLYZXWygl1zddceNDn3g7JkyEqBQm
货通全球白皮书Q?/span>
https://peixun.1688.com/space/l2AmoZ7J1vJjlXdb/detail/amweZ92PV6vZazqqcaa5PZw4VxEKBD6p?spm=a26eo.10621435.6266857930.3.2f6f7d0bpuEqgU
?nbsp;定制横向场景
扑ַ?amp;哇噢定制白皮书：(x)https://peixun.1688.com/space/l2AmoW6ExKKOEmdb/detail/MNDoBb60VLrOoyeeuQlen7228lemrZQ3
02
Q?Q{化率怎么提？
做好详情늚基本讄+视频介绍+兌营销+搭配套餐=增加客单仗提高{化率Q?/span>
?详情?核心(j)卖点展示+买家痛点角度分析+产品优势+应用场景+产品信息+大牌授权书，专利证书Q多国资质等凸显实力+工厂实力+打消虑Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
详情参考：(x)
https://peixun.1688.com/space/WVJqzq3VdLKmYEKZ2AmoVPKaPjNnDXdb/detail/a9E05BDRVQ6LoGYYs9XNDBErJ63zgkYA?spm=a26eo.10621435.6266857930.2.249b7d0bFCXYNw
?优化店铺装修
凸显L产品+工厂实力+资质证书+兌?j)销=实现商品之间的流量{化及(qing)利用Q提升图文详情流量{化；
优质店铺装修参考：(x)
https://peixun.1688.com/space/WVJqzq3VdLKmYEKZ2AmoVPvYNg9QlXdb/detail/YQBnd5ExVEwmoqKKtpryQDoO8yeZqMmz?spm=a26eo.10621435.6266857930.3.c1fd7d0blu3DtJ
?讄店铺?j)销
多种形式的店Z(j)销可以提升商品的{化率以及(qing)店铺整体的客单h(hun)Q比如单品XX折，Mh(hun)?j)销、满XX赠XXQ等多种cdQ也是打造爆Ƅ有效工具Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
?j)销zd?/span>搜烦(ch)l果c(din)推荐列表页、商品详情页、购物R均有展示?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
自营销教程Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">https://peixun.1688.com/space/l2AmoYjOel0b8zdb/detail/a9E05BDRVQ6LoGYYsYozzaanJ63zgkYA?spm=a26eo.10621435.6266857930.3.27497d0bBQUX7B
?做好客户接待
快速响应客戯盘，30U内务必接待Q根据买家常问问题可?/span>讄快捷回复短语Q客服不在线旉?/span>讄自动回复或者进店欢q语Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
Ҏ(gu)客户咨询的商品，d向客?/span>推荐兌的商?/strong>Q?/span>
通过讄Ƣ迎的自动回复的短语Q把店铺zd信息或者单品促(j)销信息l客户传达；
q店Ƣ迎语设|攻略：(x)
https://peixun.1688.com/space/l2AmoYb53knMgzdb/detail/gwva2dxOW4KpzD00iOKMK9Gz8bkz3BRL?spm=a26eo.10621435.6266857930.1.4e1b7d0bJhCmL5
?鼓励买家U
可以引导成交后的买家分n已购商品的用体验和?j)得、评P附上囄或者视频）(j)Q?/span>向其他买家分享自׃到的好物是商家进行自q营和获得精准流量和成交转化的有力工?/strong>Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
?收藏、关注和好评
买家评h(hun)影响到店铺的多项评分指标Q可直接影响到商品的转化?/strong>。可以通过讄评h(hun)有礼zd、收藏关注有C活?/strong>权益L׃家优质评P提高商品的{化率Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
a.如果收到买家差评、可以进行解释回复，让其他消费者了(jin)解品的真实情况Q避免言语攻d(jing)响店铺Ş象；
b.对于好评的内容，可以q行U极回应Q展现出热情和专业，l其他消费者留下美好的印象Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
?nbsp;服务标签
a.回头?0%左右
把近90天支付成功的买家全部导出来，{选出q?0天采购天?ơ以上的买家Q通过自营销的方法，比如优惠??x)员可营——会(x)员专享h(hun)/清仓商品/新品低h(hun)拿样{活动，让采?个天ơ的买家变成采购3个天ơ的买家?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">https://peixun.1688.com/space/l2AmoYalqLj6Dzdb/detail/7NkDwLng8ZM39ejjtbq4ljGGJKMEvZBY?spm=a26eo.10621435.6266857930.3.43bb7d0b9dhdND
b.开通先采后?/span>
买家0元下单，ơ月8号付?gu)ƾ，商家引流获客Q促(j)q交易{化，如买家未按期q款Q商家最晚次?1号可收到订单理赔Q实现̎期收ƾ无忧?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">https://peixun.1688.com/space/l2AmoZ138NMaYXdb/detail/XPwkYGxZV3RX2pNNSAP6PbdeWAgozOKL
c.开通退货包q费
满要求的商品，q_通过商品和交易流E中?/span>专属标签展示q项服务Q突出其作ؓ(f)q_认可的关键买家权益，?j)进订单转化?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">https://peixun.1688.com/space/l2AmoYb53knMgzdb/detail/ydxXB52LJq7l10ddHyj2QZdrWqjMp697?spm=a26eo.10621435.6266857930.2.7b497d0b47Wnht
d.D标签
是指通过识别W三方认证机构出L(fng)商家深度认证报告里的各类实力信息字段Q聚合成买家x的标{（像勋章一L(fng)U上商家dQ，在买家决{\径进行展C，同时用于前台匚w有对应诉求的买家Q提升导购效率?/span>https://peixun.1688.com/space/WO4GjyA1QWg4OmDR/detail/l6Pm2Db8DaXOGEMnF6LPBoLGWxLq0Ee4?spm=a26eo.10621435.6266857930.8.72307d0bev9bKN
03
Q?Q?/strong>产品捆绑销?/strong>
推出套餐或?/span>l合优惠Q让买家在单ơ购C获得更多价|
Q?Q提供增值服?/strong>
比如快速配送、个性化定制、安装服?/strong>{，展示增值服务的优势Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
Q?Q设|h(hun)格阶?/strong>
提供不同h区间的品选项Q让客户有更多的选择I间Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
Q?Q利用促(j)销{略
推出满减Q满额赠?/strong>{促(j)销zdQ鼓׃家增加购买量Q?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
Q?Q提供多L(fng)支付方式
提供信用卡、银行卡、对公{账、分阶段付款{多U方式；
Q?Q定期分析市(jng)场销售数据、客戯为和?jng)场势Q了(jin)解行业动向，q行调整产品、促(j)销{略和服务内容；
04
【必诅R^台搜索（推荐也同{力度扶持）(j)对老客q营的优质商家进行超额的搜烦(ch)量扶持Q运营老客复购是今q年搜烦(ch)量必须重点q营的首要数据指?/strong>?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
具体提升ȝ如下Q?/strong>
https://peixun.1688.com/space/l2Amo9Yl3E7L2zdb/detail/YMyQA2dXW793mzjjuAl4n7ygJzlwrZgb?spm=a26eo.10621435.6266857930.6.11e57d0bzDjkBM
05
?nbsp;产品品质做好是前?/span>
?nbsp;买家分层q营?/span>p?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">买家?/span>首次采购日期后的7-15天内Q务?/span>再次q行旺旺沟?/strong>Q如果旺旺未L回复Q可以根据订单所留号码，?sh)话沟通和回访?/span>
https://peixun.1688.com/space/l2AmoYalqLj6Dzdb/detail/AR4GpnMqJzML1lddtOlz3kZ0VKe0xjE3?spm=a26eo.10621435.6266857930.5.11e57d0bzDjkBM
老客L(fng)护：(x)
https://peixun.1688.com/space/l2AmoYalqLj6Dzdb/detail/7NkDwLng8ZM39ejjtbq4ljGGJKMEvZBY
https://peixun.1688.com/space/l2AmoYalqLj6Dzdb/detail/7NkDwLng8ZM39ejjtbq4ljGGJKMEvZBY
C(x)员引|(x)
https://peixun.1688.com/space/l2AmoYalqLj6Dzdb/detail/YndMj49yWjPvRjppTKj1LqqbJ3pmz5aA
?nbsp;裂变?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">通过分n者社交关p裂变，能够_և高效地拉到新人，1个客户快速变10个！
https://peixun.1688.com/space/l2AmoWn8b0Krgmdb/detail/vy20BglGWOeOo0YYI34p1G9EJA7depqY?spm=a26eo.10621435.6266857930.3.22837d0b6BjAVK
06
需要学?x)?/span>生意参谋数据Q分析沉淀(wn)下来?/span>行业数据、商机数据、买家偏好数据、竞争对手数?/strong>{数据资产，Ҏ(gu)数据q行分析Q以便于更好的经营店铺，让生意获得确定性的增长和突破?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
生意参谋白皮书：(x)
https://peixun.1688.com/space/l2Amo98o9Wob8zdb/detail/20eMKjyp81RNX4nnSoYMk6pPWxAZB1Gv
07
https://rulechannel.1688.com/?spm=a2638g.u_0_1001.frametopbar.10.62171768HEGgBn#/rules?cId=3044